If I could name a single place on the internet that was completely uninterested in the things geeks hold dear, like videogames and monster movies, it would probably be that bastion of the fashionable: Vogue. And yet, this afternoon, word started to to spread of a strange and wonderful thing occuring on the Vogue UK homepage.

Go ahead, click the link. Now, enter the Konami Code on your keyboard - don’t click on any text fields, just type it into the ether: up, up, down, down, left, right, left, right, B, A, enter.

Yes, that was a velociraptor from Jurassic Park. Yes, it was wearing a fashionable hat.

If you enter the code on the UK GQ page, the velociraptor changes into a sharp suit.

God creates dinosaurs. God destroys dinosaurs. God creates man. Man destroys God. Man creates dinosaurs. Man puts funny hats on dinosaurs.

The Konami Code is a gaming touchstone, created by Kazuhisa Hashimoto for the NES version of Gradius released in 1986. It was an early example of a God Code - it gave the ship the full suite of available guns and weapons - and was only intended as a debugging tool. However, Hashimoto forgot to remove the code before release. Players soon discovered it and the rest is gaming history.

Konami subsequently used the code in many of its games, most famously to give players a much needed 30 extra lives in the NES version of Contra. Since then, the code has been used in meme-like fashion as a way to reveal Easter eggs on websites the way Vogue did today.

Why velociraptors? That’s anyone’s guess. The answer may lie with Raptorize, a jQuery plugin that allows web designers to make websites better by adding velociraptors and hiding them behind the Konami Code. Why now? Why on Vogue? There don’t seem to be any anniversaries happening and no one in the films wears anything remotely fashionable, unless safari khaki is a thing this season.

It doesn’t really matter - it is funny and it is bizarre. That’s what the internet runs on.