6 Ways To Improve Customer Experience On Your Website
Is your website built to captivate and convert your customers? Will their experience be simple and intuitive to keep them coming back? If your business owns a website — these are critical questions you must ask yourself.
Did you know that 74% of your customers are likely to return to your site if their previous experience with it was good? That stat is powerful.
Keep your customers browsing, not guessing, with these 6 proven and tested tips to enhance the customer experience on your website.
- Add Instant Feedback Prompts on your Website:
There is no doubt that customer feedback is essential to reading a customers’ pulse on your website. However if your feedback forms are long and tedious — don’t expect authentic responses.
Instead, why not ask them what they think about your site “right now”? This is where instant feedback prompts can help!
Not sure where to start? Thankfully there are some tools like Usersnap that is a widget you can implement on your site to prompt feedback. These widgets appear while a visitor is browsing instead of like the usual ones that redirect visitors to another site, which can annoy users and cause them to bounce. Get instant and authentic answers from your page visitors
2.Make your Website Load Faster:
If content is king, design is its rightful queen! Helpful and informative content coupled with enticing website design will gain, and retain, eyes on it.
Your customers are landing on your site to find information or purchase your product or service. First impressions count — so a design that stands out is key. Content-wise, create content that answers questions or solves daily problems.
Pair it up with relative, modern, and eye-catching website design and crikey — you might be onto something. Keep your customers coming back for more. 60% of customers prefer beautifully-designed sites over basic ones, so, answer the call!
3.Combine Attractive Design with Compelling Content:
If content is king, design is its rightful queen! Helpful and informative content coupled with enticing website design will gain, and retain, eyes on it.
Your customers are landing on your site to find information or purchase your product or service. First impressions count — so a design that stands out is key. Content-wise, create content that answers questions or solves daily problems.
Pair it up with relative, modern, and eye-catching website design and crikey — you might be onto something. Keep your customers coming back for more. 60% of customers prefer beautifully-designed sites over basic ones, so, answer the call!
4.Keep Site Navigation Simple so Visitors don’t Get Lost:
Customers visit your site to find something. So make it fast for them to find it by keeping your site navigation simple and easy to understand!
Plan your website navigation with a sitemap. Prioritize the pages where you will lead your visitors. Limit the number of items in the menu and homepages. Use labels and website headings. And don’t forget to make your website accessible for users with impairments or disabilities. Ensure a user can browse your site using only their keyboard commands! Test your site for accessibility with a web accessibility checker. Will you pass the test?
5.Streamline the Checkout Process:
Just when you’ve thought your website is one step closer to a successful conversion, the product gets abandoned in the cart. Whyyyy? One reason could be a confusing or long checkout process or absence of multiple payment options.
Prevent your customers from abandoning their purchases by offering multiple payment methods, provide discounts, and maintain open lines to attend to their concerns such as live chat and FAQ’s.
Cart abandonment is one issue challenging the eCommerce industry, and with average abandon cart rates hitting 70%.READ: New E-Commerce Trends to Expect this Year
6. Choose a Customer-Centric Website Development Agency:
Entrusting your website architecture with a website development agency is effortless, but to find a customer-centered one that gives you a competitive edge, just like Elephant in the Boardroom.
Melbourne’s leading website design and development agency puts its customers upfront by understanding their needs, behaviors, and concerns, then translates it into websites catered for their best experience and results.
Now is the perfect time to give your customer the ultimate website experience the Elephant way! Click here and we can help you get there today!
