7 Trends Shaping Product In 2022 & Why They Matter

Kasey Kaplan
Geek Culture
Published in
6 min readJan 4, 2022

The discipline of product management is constantly evolving and if the last few years are any indication, then I’m excited about the direction we are headed. But as I set out to write this article, I reflected on how the best practices of product management are largely not yet in place in many organisations. I have outlined 7 key considerations for companies as they embark on their product journey in…

Kasey Kaplan
Geek Culture

Kasey is a commercially minded product & strategy executive. He is the CPO of ASX listed Beforepay and a 3x founder.