A Blueprint for a Logo.

Could you recreate your company logo, exactly, from scratch?

Scenario.

You’re about to present a logo design to a client when all of a sudden an EMP blast (detonated by a corporate spy) wipes every electronic device in your building.

Your meeting is in 30 minutes. If you don’t win this client, your business goes under, your other half will leave you and your kids will disown you.

Can you recreate the logo, exactly, from scratch without the ability to measure, or trace over your old design?

I often have nightmares like this. What would happen if my hard drives and cloud drives were suddenly wiped? I hardly ever print anything off. My client presentations have been completely digital since the world went into lockdown. And my initial concept sketches are… rough, to say the least.

Would I be able to replicate my own work?

I worked in advertising before I specialized as a brand designer. Often, I would be tasked with incorporating a brand into a piece of display advertising. And while I was forever perusing the brand guidelines of big brands, I was always struck most by the page with the schematic diagram. The diagram that breaks a logo down into a grid or geometric system, and…