Having Inactive Members on Discord? Let’s Make Them Interact!
Strategies to drive engagement from your inactive community
Discord is the best platform to build your NFT community. The solid range of features will help you engage with members and keep track of the activity.
However, many NFT projects deal with this hiccup of dealing with inactive members. These members will not engage in the server or fail to attend any events. In such scenarios, the biggest challenge in community building is getting these inactive members to interact.
Here we look at some strategies to drive engagement from your inactive community members.
Inactive Members: The Biggest Asset
Your discord community is your brand’s inner circle that will interact with your NFT project. Lack of communication among the community members could break the motive. Thus, it is essential to ensure proper and consistent communication within the community to expose your project.
Moreover, an active community communicates trust to NFT buyers and investors. Each text and voice channel should regularly attract new users to the server. Specifically, interactions on niche channels will help you grow the server.
Turning Inactive into Active
There can be many reasons why certain members remain inactive. This problem will help you understand the core roadblock preventing the members from interacting. There are many effective ways to increase and maintain engagement in your server.
Assign Definite Roles
Roles are a great way to entice users to interact. Generally, your server needs moderator roles, admin, OG members, core team, and other roles. You can upgrade the role of each member based on their interaction level.
You can also hand over the mod permission to members supporting the server from the start. This activity will encourage loyalty among the community members, allowing to grow the brand.
More importantly, assigning roles will help you keep things organized.
Promote Authenticity
Discord is ideal for creating an organic connection with your NFT community. You must ensure organic engagement to connect with the members. It will also motivate the members to support the community.
Another way to promote authenticity is by showing users that they are valued in every aspect by sharing updates and announcements.
Host Contests
People love contests, especially the NFT community. You can host various events like giveaways, AMAs, collaborations, and other activities to earn the support of users.
As an NFT brand, you can give away NFTs to the winners of each contest to add to the value. These activities will also create a positive impact in your community.
Use Insights
One of the best ways to increase the activity in your community is by tracking results and improving the performance. You can also experiment with the results to enhance the engagement levels of inactive members.
You can use the in-built server insights feature of Discord to track the acquisition, activation, and retention rates over a period of time. You can track the results daily, weekly, or monthly basis based on your project requirements.
The sum of server activities will reflect the effectiveness of your campaign. You can improve the activity levels by analyzing the nature of the community.
Final Thoughts
It can be a challenge to get the inactive members to interact. But, perfectly executed strategies will help you boost the engagement rate and enhance the server experience. Additionally, there are also many ways to track engagement and improve overall performance. As a result, you will have a solid plan to create a long-lasting connection with your NFT community. To build a strong community base approach us for discord marketing services.
