AI-powered Influencer Marketing By Example
A practical guide for entrepreneurs and brands.
This article aims at illustrating the potential of machine learning for brands and entrepreneurs to understand how to initialize influencer marketing campaigns, manage relationships with influencers, and effectively reach their audience.
Not everyone is fortunate to know. We tend to follow the lead of some people as a shortcut to gaining knowledge that we don't have. Domesticating knowledge brings a sense of relief, superiority, and mastery to the so-called influencers.
Influencer marketing utilizes these special individuals in social media to promote brand awareness, advertise products to their social networks, and reach niche markets.
Influencer marketing is on track to become a $15 billion dollar industry by 2022 and it shows no sign of slowing down.
Amidst series of covid-19 lockdowns, brands tend to increase their budgets for hiring influencers through agencies. They are interested in classifying influencers with specific interests, predicting targeted responses from their audiences, or assessing the effectiveness of marketing campaigns.
This opens new grounds for entrepreneurs. As a prolific writer about AI, I found out that creators and individuals are looking…
