Apple iPhone 13: Business As Usual. Just Business.

But it’s now clear what consumers should be doing in the same context

The iPhone 13 may be one of the least impressive year-on-year upgrades for Apple’s successful smartphone line. This is what consumers get when a manufacturer does not feel like trying anymore. (Image: Apple)

There’s always a sense that something is off when people give elaborate, extravagant presentations for stuff that isn’t nearly as exciting or special — and that was the sense many people got during Apple’s streaming event for its new products. By the time it…