Are Advergames the Future of Digital Marketing?
Answering Commonly Asked Questions About Advertisement Games
Once thought to be impossible is now possible. Companies can create their own video games for advertising purposes.
My game studio specializes in creating advergames for ad agencies and brand managers. Often our games are rated quite highly as consumers love the experience. Sometimes they even top the mobile charts.
I’m here to answer the questions I receive most often from ad agencies looking to learn about the space.
Question: What Are Advergames?
An advergame is a type of video game that is designed to promote a product, service, or brand. These games are often created by advertising agencies and are used to increase brand awareness and engagement.
Advergames are designed to be fun and engaging. They can take many different forms, including mobile games, browser games, and even console games. They are typically distributed online, through social media, or on a brand’s website, and they can be played for free.
Another key characteristic of advergames is that they don’t contain programmatic ads or other forms of monetization such as in-app purchases.
