Are Advergames the Future of Digital Marketing?

Answering Commonly Asked Questions About Advertisement Games

Max Albert
Geek Culture
Published in
7 min readDec 16, 2022

--

https://www.chexmix.com/chexquest/

Once thought to be impossible is now possible. Companies can create their own video games for advertising purposes.

My game studio specializes in creating advergames for ad agencies and brand managers. Often our games are rated quite highly as consumers love the experience. Sometimes they even top the mobile charts.

I’m here to answer the questions I receive most often from ad agencies looking to learn about the space.

Question: What Are Advergames?

An advergame is a type of video game that is designed to promote a product, service, or brand. These games are often created by advertising agencies and are used to increase brand awareness and engagement.

Advergames are designed to be fun and engaging. They can take many different forms, including mobile games, browser games, and even console games. They are typically distributed online, through social media, or on a brand’s website, and they can be played for free.

Another key characteristic of advergames is that they don’t contain programmatic ads or other forms of monetization such as in-app purchases.

https://racetorewards.com/

Question: What Are The Advantages of Advergames?

One of the key advantages of advergames is that they allow brands to connect with consumers in a more interactive and engaging way. Unlike traditional forms of advertising, which can be passive and easily ignored, advergames provide an immersive experience that can hold the player’s attention for longer periods of time. This makes advergames an effective way to increase brand affinity, product recall, and intent to buy.

In one landmark case study, Frameplay.gg leveraged game marketing to increase brand affinity by 46% and intent to purchase by 26% of a snack company.

In addition to promoting a brand, advergames can also be used to educate consumers about a product or service. For…

--

--

Max Albert
Geek Culture

Building AppStop.io 🕹 to help companies create great advergames