Top Pharmacy App Features in 2023
As a pharmacy owner, you would want a feature-rich pharmacy app that attracts more customers and simplify operations. However, this job is not really easy as there are a lot of apps available with the same vision.
The global medical market is projected to grab a total market capacity of $1.6 trillion by 2025, in which pharma-related transactions are expected to grow at 3–6% CAGR annually.
In that case, the best approach is to build a pharmacy app at an advanced level; not just another pharmacy app. I’m talking about an online pharmacy app which is beyond just normal features such as reducing the need to go to the pharmacy every time and improving the overall service quality.
In this blog, I’ve talked about the best features of an online pharmacy app that are worthy of your investment. By the way, developing a pharmacy app brings many benefits to a business such as:
- Increasing the number of buyers
- Easy marketing and increased profits
- Enhanced user experience
- Improved engagement & retention
- Strong brand identity
- Reduced overhead costs
- Simplifies operations
- Making you a market leader gradually
Now let’s discuss the top features of a pharmacy app which are divided into two categories ie user-focused and business-focused (admin focused).
Let’s get started!
User-focused Features
#1 User Profile
Users signup and create their profile with their basic information such as gender, name and health concerns to place orders. But what if some users want to place orders directly? Imagine, they just do not want to waste time on registration.
In that case, registration should be optional. A new user should feel welcomed to your app. The ideal way to put this is a guest checkout feature which will enable users to make purchases without registrations.
However, you can convince them to become registered users by offering them coupons and explaining to them the benefits of it.
#2 A Detailed View of Goods
It would help customers to study the assortment of products and cost in a comfy fashion so that they can buy as per their choices. Drug description should include medication, side effects (if any), precautions, dosage, etc.
#3 Prescription Upload Facility
Most customers prefer uploading prescriptions along with their personal information for quick access. Some would want as soon as they upload prescriptions, the app scan & read that and suggest the products accordingly. This way, a purchase can be made in seconds.
#4 Filters
A better search filtering feature where products are classified on the basis of price, usage, brand, availability and so forth.
#5 Product Comparison
Having the possibility to compare a particular drug and its effectiveness against another would be appreciated by customers. You may also use this feature as a tool for substitute selling.
#6 Refilling Reminders
Remind users timely wherever their medication stock is low. Make sure you include it during the app development.
#7 Smart Notifications
Like refilling reminders, what if you notify customers when a certain situation is improved? Won’t that be great? You can send push notifications to users when something is back in stock. Also, inform them when it’s time to take medication.
#8 Social Media Integrations
Social media integrations come in handy in many ways. A social media account can ease the signup process and users won’t even have to fill out the registration form. They can easily fetch data from social sites like Twitter, Gmail and Facebook.
#9 Order Tracking & Payments
Placing orders is not enough these days. Buyers would love the idea of tracking it and knowing where it has reached and by when it will be delivered to their doorstep. Besides, having multiple payment methods active on the app allows users to enjoy the flexibility of a platform, and they love it!
Admin-focused Features
#1 Inventory Management
Of course, you need to manage stocks. Update the status of product availability, help your staff (if any) to manage the arrival of new stocks, control stock-in-trade, respond to customers’ queries and so forth.
For all that, you need to have a better inventory management centre. You ask your app development company to include all that.
#2 Sellers Integration (Optional)
It can be called the hub of sellers as well. The sellers integration is all about creating a large and manageable network of pharmacists who are going to sell products via your platform.
#3 User Management
Managing stocks are good, but what about users? The answer is the user management feature. In which you can store the data of users — from registration credentials to medication reminders everything. Also, a dedicated window to entertain the questions they may have from time to time.
#4 Content Management System
We all have heard about CMS and are well aware of its benefits. Having a better CMS means easy management of blogs, graphics, videos and audio.
#5 Analytics
The vital role of analytics is to analyse user behaviour and find out improvements for businesses strategy, user experience, supplement features and so forth.
#6 Platform Compatibility
This is the most important aspect you need to keep in mind. Your pharmacy apps should be compatible with both iOS and Android platforms. You can either build both separately (native) or go with cross-platform app development.
But you need to develop your pharmacy app for both platforms because you never know which platforms your buyers prefer.
#7 User Interface
When UI/UX is concerned, your goal should be an easy-to-use and user-friendly interface with the latest upgrades.
Conclusion
While the COVID-19 pandemic still persists, businesses are increasingly switching to mobile apps. Online pharmacies have been around for almost a decade, but now they are gaining popularity and presence. These are must-have features of an online pharmacy app you should consider in 2023.
