BizCase (2) — He Made a Fortune Just Telling Stories

In 2009, Rob Walker, a journalist, bought 200 items from eBay for just $129 with an average of nearly $0.8 apiece, these items were scrapes and worthless objects as Rob himself described them.
He took the items and requested from 200 writers to devise a unique story for each to be told. All Rob aimed is to figure out the power of the story, and how effective could a story be?

After a while, it was all steady, 200 objects with 200 stories, at once he went back to eBay and offered them again.
That time he sold them for roughly $8000! This is a 2700% of profit margin!
One of these items was bought at first for 0.99$ afterward was sold, with the story told, for $62.95 (6395% increase!)

A short story but big moral.

Stories are essential for humans to communicate. Humans are always hooked by stories.
Also, stories enable people to give meaning to their existence, pass on knowledge, change behavior and understand their history and future. A story relies on emotions so it ties people together, and it always sells.

To some degree, a key success in business is to know how to manipulate humans, and The popular brands are just storytellers, they have stories that knit their image to audience.

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*BizCase is brief episodes on interesting news, events, things that are happening in the business arena.