Member-only story
Create funnel visualization with Data Studio
An easy way to tell your story with funnels.
Introduction
If you’ve ever been involved with complex analysis’ projects, you would surely know that choosing the right visual to present your data is crucial.
Also, if you’ve ever used Data Studio to create your story, you should know that — even though there are some beautiful ways to present your data, in there— it comes with a lot of limitations.
Don’t get me wrong! Community has made a lot of extraordinary work to enrich our options, but community visualizations are not aimed at people with basic knowledge of the tool.
So, let’s cut to the chase…
I am here to walk you through an easy way to create funnel visualization and make you feel an expert of Data Studio!
The process
For the purposes of this article, I created a custom Google Sheets data source, that aims to represent email marketing data. More specifically, we want to create a funnel visualization of the people that:
- Received our newsletter
- Opened our newsletter
- Clicked on newsletter’s CTAs
- Ended up to our site and created a session
