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E-Commerce Personalization: How to Enhance Customer Efficiency

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It’s no longer a secret that e-commerce continues to grow in popularity. In fact, a recent report found that online retail sales are expected to reach $891 billion by 2022.

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As this number continues to increase, it becomes increasingly important for businesses to focus on personalizing the customer experience.

Moreover, who does not want to improve customer efficiency on their website? Of course, every business owner strives to provide their customers with the best possible service.

And personalizing the user experience is one of the best ways to achieve this goal. By tailoring your website to individual shoppers, you can create a more efficient and satisfying online buying process for them.

Personalized online shopping experiences can increase engagement and conversions and ultimately drive sales growth for retailers who put effort into offering tailored product recommendations and targeted content to their customers.

In this blog, we will analyze how you can personalize your ecommerce store to enhance customer efficiency. We will cover everything from creating targeted product recommendations to using customer data to improve your checkout process.

The Benefit of Personalization in E-commerce

1. Increase in sales by improving conversions

The key to getting sales is understanding your customer. When you’re able to give customers what they want, when they want it, and how they like it, you can be sure that your sales will increase.

One way to do so would be to use personalized selling techniques; based on a customer’s behavior or buying pattern and offer additional products related to their interests.

This makes them feel special, which in turn encourages more visits or purchases from their end. And it doesn’t stop there; keeping an eye on each customer also gives you an insight into why a particular product failed or succeeded on previous occasions.

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Equipped with such data, it makes targeted marketing much easier, resulting in higher revenue figures in future campaigns as well as happier buyers who buy again because of how well they were treated.

This way, eCommerce personalization plays a crucial role in boosting your sales by improving the conversion rate. You can also hire developers to create an efficient web development solution to give your customers an exhilarating experience.

2. More people will attract to the website

We always think our website should be showing everything to everyone. The more things we show, the more people will find interest in it.

But, once we put everything on our site and let it be visited by anyone, we are missing out on something that could have resulted in a sale or two. Focusing on finding what each user might need is where eCommerce personalization comes into play.

It helps you with focusing on visitors who can really benefit from your products/services. In other words, it makes sure that only those customers see your products who need them most.

Targeting users based on their interests help businesses increase sales through their websites. This process not only saves time but also requires less effort than the usual one-size-fits-all approach towards targeting new audiences.

Moreover, eCommerce personalization not only increases traffic to your site but increases conversions as well.

3. Better customer experience

Ecommerce personalization has a direct impact on your customers’ satisfaction. It ensures they are getting what they want, as opposed to a one-size-fits-all strategy that might not appeal to everyone.

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For example, if you sell gifts and souvenirs online, offering customized options can increase your store’s revenue by almost 20%.

Just imagine how much more satisfied customers will be when they know that their gift is something only for them. That’s a real value! Furthermore, there’s a direct correlation between customer loyalty and personalized offerings.

With targeted offers, users will feel like they’re being treated with respect while also being shown things that may suit their needs better than others.

There’s no doubt personalized interactions create an atmosphere where consumers feel appreciated. Thus, eCommerce personalization also assists you in increasing customer experience.

4. Increase in revenue and AOV

Ecommerce personalization can increase revenue by up to 20% and has a positive effect on conversion rates.

By aligning your marketing efforts with what people are looking for in your industry, you can narrow down your customer demographic to match up with products and services that appeal to them specifically.

This will ultimately result in a higher average order value by about 30% and an increase in revenue. Customers are more likely to return when they’re engaged. Ecommerce personalization prompts engagement which increases loyalty to your business.

The benefit here is potential long-term customers who will keep coming back if they feel valued. Moreover, engagement grows loyalty over time, and loyal customers are often willing to spend more on their product or service — as well as share it with others.

5. Customer retention

One of your significant goals as an online business owner is to bring in customers and keep them coming back. Personalized emails, tailored search results, and optimized product listings all help drive customer loyalty — meaning repeat purchases and word-of-mouth referrals.

If you want your customers to come back, they need to feel like they’re valued. Any small effort to make that happen can go a long way.

A study by Forrester Research shows that when companies send one email per week, open rates increase by 21 percent, but when companies send seven or more messages per week (and especially if those messages are personalized), open rates soar by 112 percent.

The numbers speak for themselves: personalized marketing initiatives lead to higher conversions and brand loyalty. This way, you can comprehend that eCommerce personalization is the need of the hour to increase customer retention rate.

How To Make Ecommerce Personalization Effective

There are a few different types of eCommerce personalization that businesses can use in order to serve their customers better effectively.

  1. Using the detail of customers

The first type is using the detail of customers’ past purchases in order to make recommendations for future purchases. You can do so by looking at what items customers have bought in the past and then suggesting similar or related items to them.

E-commerce businesses can also use customer data to create targeted ads and promotions. For example, if a business knows that a customer is interested in a certain type of product, they may send them an ad for sale on that product.

Moreover, you can also hire eCommerce developers in India to personalize your eCommerce website to get maximum benefits.

2. Behaviorally triggered emails

Another type of personalization that e-commerce businesses can use as behaviorally triggered emails. These are emails that are sent to consumers based on their behavior on the website.

For example, if a customer adds an item to their cart but doesn’t purchase it, the e-commerce business may send them an email reminding them of the product and offering a discount if they purchase it within a certain amount of time.

Behaviorally triggered emails can also be used to increase customer loyalty. For example, if a customer has been inactive on the website for a certain amount of time, the business may send them an email encouraging them to come back and visit.

3. Product recommendations

Product recommendations involve suggesting items that a customer might be interested in based on their past purchases or browsing history. A human employee can do this manually, or it can be automatically done using algorithms that analyze data patterns.

Typically, if a customer buys an item from an online store, the next item that they are recommended is not always the same as the one that was just purchased.

For instance, if you buy a pair of shoes on Amazon, you might get suggested similar items such as socks or slippers.

Additionally, other factors are taken into consideration besides just purchase history, such as the customer’s browsing history and demographics.

Users of product recommendations usually appreciate that they are getting personalized offers based on their preferences and habits.

4. Personalized CTA

A call-to-action (CTA) is an element that encourages a visitor to take a specific action, such as buying a product or signing up for a newsletter.

A personalized CTA can be more effective than a generic one since it is more likely to appeal to the individual visitor.

Moreover, there are many ways to personalize a CTA, but some of the most common methods are:

  • Using the customer’s name

This is a simple but effective way to make the CTA feel more personal. You can either use the customer’s first name or their initials.

  • Offering personalized recommendations

If you have data that shows which products a customer is likely to be interested in, you can use this information to create a personalized CTA.

  • Using the customer’s location

If the visitor is from a country or region other than your own, you can show different CTAs based on their location. For example, if they are from another country and your online store ships internationally, you could offer them a CTA to see the international shipping rates.

  • Using previous purchases

If a customer has bought products from your store before, you can show them CTAs for similar items that they are likely to be interested in.

5. Customer profiling

Customer profiling is the process of gathering data about customers in order to understand their needs and preferences. This information can be used to create targeted marketing campaigns, as well as to personalize the user experience on websites and apps.

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There are a number of ways to collect customer data, such as through surveys, feedback forms, or social media posts. Some companies also purchase customer data from third-party sources. Once you collect the data, you can then analyze it to identify trends and patterns.

Moreover, customer profiling is a common practice in e-commerce, and most customers are willing to share some personal information in order to receive customized recommendations and offers.

Bottom Line

Personalized content is one of the most effective ways to appeal to customers and increase sales. By using data about their preferences and habits, businesses can create targeted marketing campaigns and personalized experiences that are more likely to encourage a purchase.

The more you understand how your customers think and what motivates them to take action, the better equipped you will be in creating a stellar marketing strategy.

Positioning the products in the correct order can help shoppers find what they need quickly while also giving homepages an exciting layout. Also, try to make your website user-friendly and interactive with customers by providing a complete description of products and other reviews.

Moreover, you can also contact an eCommerce development company to help you personalize an eCommerce store for your customer needs.

That’s All!

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Emma Jhonson

Emma Jhonson

I am a technical expert, a passionate writer, and a seasoned IT professional for the last 5 years at www.ValueCoders.com

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