Geek Culture
Published in

Geek Culture

Why “Eco-Friendly” Companies Are Struggling to Thrive

Doing what’s right doesn’t equal sales

Allbirds eco-friendly sneakers

The world seems to be shifting towards a more eco-friendly approach. But the market is showing that products still must reign supreme.

In a dog-eat-dog world, is vying for change a strong enough business strategy for surviving, let alone thriving?



A new tech publication by Start it up (

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Dylan Hughes

Two-time self-development author also writing on business and electric vehicles. My free newsletter: