Garner Your Web3 Venture’s Initial Community to Raise Funds through Extraordinary ICO Marketing Strategies!
The Web3 space has been evolving to become mainstream for quite some time with its novel applications from various startup ventures across the world. For such startups to bloom, it is necessary for them to have the required resources (especially monetary) to access whatever they need. One of the crypto world’s genius innovations was ICOs (Initial Coin Offerings) which sowed the seeds for other crypto crowdfunding mechanisms. In 2017, a lot of Web3 projects were launched through ICOs, many of which play a dominant role in shaping the virtual world. But, behind the scenes, there were a lot of ICO marketing promotions needed, which we talk about here.
Top ICO Marketing Strategies
- Market research is a fantastic way to promote ICO tokens as statistics have always been trusted by people, especially those who invest. One can determine the coins’ performance on the market based on business predictions for the project.
- Social media marketing plays a vital role in pulling investors into cashing into your ICO tokens as these platforms can be used to post insightful and informative content regarding the project and gather communities there.
- Influencer marketing also has a huge say in selling ICO tokens as projects can reach wider audiences from where prospective investors can be found through various methods. It is important that the chosen influencer fits your business niche, as relevance is vital in Web3.
- Community marketing through platforms such as Discord and Telegram plays a crucial role in promoting ICOs as these have become crypto hotspots in recent times. Additionally, platforms such as Reddit, Quora, and Clubhouse, and online forums like CryptoTalk can be leveraged to a project’s advantage to advertise itself.
- Press releases tailor-made for ICO projects can easily reach crypto-savvy people and Web3 venture capital firms due to their professional outlook and statistics-driven approach. It is important to list all the features and benefits of the tokens and the project to generate huge interest.
- Video marketing can be useful in ICO marketing as the mechanism is not well understood among the general public. Creating educational, promotional videos can be a plus if a project looks for retail investors who will become its user base as it takes shape.
- Email marketing is beneficial for ICO projects once they get user data through inquiry forms. Concise emails vividly describing the venture’s details with links to project pages can help to form communities.
- Content marketing is an optimal advertising mode for ICO projects as the tech-savvy world prefers reading short and insightful articles that subtly do the promotion. Various blogs can be published across blogging platforms such as Medium to garner the community’s attention.
- Search Engine Optimization (SEO) plays a determining role as an ICO marketing strategy as it helps projects list higher in search engine rankings for various phrases called “keywords.” Excellent work here drives user engagement and traffic, which can be capitalized through other strategies.
- Paid advertising through various search engines and social media networks can be vital in the starting phase when an ICO project does not have a community. The tactic works well in gathering a community initially and closer to the ICO launch to generate popular hype.
Conclusion
Henceforth, ICO marketing is a powerful tool for aspiring projects looking to raise capital through an ICO sale. If you think about the necessity of marketing for ICO projects, you should know that there are thousands of projects listed for ICOs every year. Such competitions require smarter solutions, which resulted in these promotional strategies that have gained recognition and resulted in success for many ICO ventures.
