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Google Analytics 4: The future of analytics

What is Google Analytics 4?

Image courtesy of the author

Is Universal Analytics going away, and should we switch from Universal Analytics to Google Analytics 4 right now?

What’s new in Google Analytics 4?

With new integrations across Google’s marketing products, it’s easy to use what you learn to improve the ROI of your marketing.

A deeper integration with Google Ads, for example, lets you create audiences that can reach your customers with more relevant, helpful experiences, wherever they choose to engage with your business.

Source:Support.google.com
Image courtesy of the author

What does this change mean for Google Analytics users?

How to get started with GA4 with the help of OWOX BI

Image courtesy of the author

Key takeaways

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Marie Sharapa

Marie Sharapa

Head of Communication at OWOX BI

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