Geek Culture
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Geek Culture

Google’s Big Dig

Choosing the right model for scale-up is key to success. Even Google gets it wrong sometimes, as with Google Fiber. Google found that digging up sidewalks is not their core competency.

Source: Wikimedia

Digging does not scale well, something Google had overlooked.




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Bent Flyvbjerg

Bent Flyvbjerg

Professor at University of Oxford and IT University of Copenhagen. Writes about project management.

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