How To Approach ICO Marketing in 2022?
The blockchain community is reaching every nook and corner today. But there were also times when blockchain projects were struggling to get the attention of the public. That is when Initial Coin Offering, a crypto crowdfunding model came to the rescue. Since the end of 2020, there has been an overwhelming response from the public on cryptocurrency. This is now officially the decade of blockchain and cryptocurrency which is seeing a sudden surge of a new wave of cryptocurrencies attempting to enter the market. A solid ICO marketing strategy can help young entrepreneurs to spread the word about your project and attract tens of thousands of investors. Here is a checklist curated for you to go through while you have your crypto project development aside.
ICO Marketing — What is it?
Initial Coin Offering (ICO) is a highly decentralized process of raising funds for cryptocurrency projects that are under development. It is similar to an Initial Public Offering (IPO), in which investors purchase a crypto token or a coin instead of company stock. Early investors receive cryptocurrency or a token in exchange for their monetary investment. An ICO allows emerging crypto projects to raise funds quickly without going through the traditional auditing and regulatory processes.
Every industry behaves differently when it comes to marketing and the strategies differ in every project. Different product categories from the same industry have different outcomes and hence they all need a customized strategy curated for themselves. Your typical marketing agency may be unable to promote your ICO effectively since there should be a deep understanding of the technology as well as the target audience.
How to Approach ICO Marketing?
Marketing is one key aspect that needs a lot of attention because it decides the success of the whole fundraising and the future of the project. If you are not taking up a good marketing strategy you’ve just squandered months developing prototypes and ideas that might never reach the target audience.
1. Build A Crypto-specific Community
Every crypto investor looks for transparency before investing their fiat on decentralized fundraising, The most important aspect of giving transparency is through building brand awareness and community building. This will help to alleviate the fear of uncertainty that investors may have. It’s critical to do some things that don’t scale, like responding directly to potential customers.
Posting regularly about your project, its development, and other updates in various popular social media groups can also help generate interest in your ICO. There is this new community building and management through discord getting a widespread response from the crypto community. Emerging projects take up Discord as a means to build their community through discord servers and effectively communicate with them to understand them better. You can get started as early as possible so that you get all the attention you need when you launch your ICO.
2. Pay & Promote Your ICO
Paid advertising is now gaining popularity among businesses and an effective strategy can fetch you the attention you deserve. You can catch up with it by making people join your Telegram group, subreddit, Medium blog, or email list. Obtaining media attention for your project is essential for any ICO.
As the crypto space is rapidly expanding, there is a slew of scams and fraudulent circulation. As a result, ad platforms are imposing more stringent restrictions on the content promoted.
If you decide to run paid ads for an ICO, ensure that your ICO marketing company pays close attention to the wording of your ad copy so that it doesn’t violate any ad platform rules.
3. Conduct Airdrop Campaigns
Airdropping is becoming one of the most ingenious ICO marketing strategies as everyone enjoys getting their hands on free crypto assets.
Crypto marketing revolves around giveaways to persuade investors to the ICO project and gain more potential investors. In Crypto airdrops, a blockchain-based startup distributes free tokens to potential customers in return for spreading the word on social media and other platforms.
4. Plan & Time Your PR Campaign
Associating yourself with high-profile publications can help you get that brand awareness among the public you aim for. It helps to improve your brand image better.
Getting a major crypto publication to write about your company, may require a significant investment. Having professional guidance in this regard is advisable.
5. Let Videos Do the Talking!!
The popularity of video marketing increases every day. HubSpot’s survey reported echoed that almost 53% of people prefer to consume video content.
Some of the complicated aspects of ICOs can be explained clearly with videos, making them easier to understand.
Having a great influencer marketer and creating a YouTube channel won’t get you anywhere. You should curate a solid marketing strategy. Approaching youtube influencers can bring a significant difference in this regard
The Final Thoughts
It’s complex to develop and implement an ICO marketing strategy while you are in your development process. You can always get expert help from a professional and experienced ICO marketing company to save the day.
With an innovative project idea, a result-driven ICO marketing company, and a well-put strategy, you can drive enough traction and get the funds you deserve.
