How Twitter’s Algorithm Ranks Your Tweets: Insights and Tips for Boosting Engagement
Have you ever wondered how Twitter’s algorithm decides which tweets to show you and your followers? As promised, new Twitter owner Elon Musk has directed that Twitter releases the company engagement boosting code publicly on GitHub.
You can read the whole thing here, or you can just read my break down in three minutes here:
As it turns out, there are a few key factors that influence your tweet’s ranking.
In this blog, I’ll break down the algorithm code and provide insights and tips for boosting engagement on Twitter.
At First Glance
Your tweet’s like count is the biggest factor in its ranking, with 30 times the impact of replies and 20 times the impact of retweets. To give your tweet a boost, talk about trending topics and include images or videos for a 2x boost.
