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Importance Of Data Visualization

Importance Of Data:

Data is a hot topic of this century. Whether you are buying something, searching for some piece of knowledge, or playing anything over the use of the internet, data is everywhere. Data is an important asset for companies in the digitalization era, data went from scarce, expensive, difficult to find and collect to abundant and cheap it’s very difficult to process and analyze the data. That’s where the concept of Big Data emerged. The amount of data is so vast that they are a big challenge to capture, store, process, and analyze with the traditional software. However, all of the methods are good to the point businesses or individuals can make out something from it.

Concept Of Data Visualization:

As terabytes of data are situated inside the supercomputers are eventually of waste and a lot of burdens until it is being unused. Once it is correctly processed it will turn out as digital gold and priceless. Big Data when connected to its head, gets the power to think, and there comes the Machine Learning concept. Machine Learning is a digital analytical process that inculcates value to the information. The information is vague if it is not processed properly. Here comes the concept of Data Visualization. The process to take raw data and transform it into graphs, infographics, charts, graphics, images, and videos that explain the numbers and facts and gives us meaningful insight into the information from it. It extracts sense and value out of the information, makes it easier to understand for us.

For example: If we have an excel sheet containing thousands of values of data and if we represent it in the form of a pie chart, histogram, or bar graph then the pictorial representation is very easily understandable for anyone with the use of values of the data. This is now the visual representation that could be easily analyzed and integrated into the system of our businesses by giving value to the raw data.

Another example: In the food industry, the data visualization concept, gives true meaning to the restaurant managers and their customers by providing clear insight from the processed data.

A data-driven program gives value to all the categories of people, including managers, restaurant owners, travelers, businesses all highly rely on the importance of meaningful data. Data visualization gives better control of prediction, analysis, increases security and satisfaction to people. Imagine if we could get the visual representation of the past, present, and future data then it will be very easy to predict any mishappening or downfall that will occur in the future with the help of data visualization. Based on the history, present scenarios the future prediction can be most appropriately generated. We can find out the best other possible alternatives and if not then correct it. The possibilities are endless with the data visualization. It keeps you ahead with the time.

Who Uses Data Visualization?

Data Visualization concept is grabbed by all of the industries for increasing their revenue and sales using the data of their potential customers and new customers and based on the demographics of their potential customers. According to the World Advertising And Research Center(WARC), in 2021 half of the industries will spend their dollar of money online to discover the new bunch of data. Data visualization depicts crucial insights to the hidden valuable data that would be of no use if remained in the raw form. To store thousands of worksheets of data and recover it in case of loss are over now, as we now have a visual summary of all of the data to identify the patterns and trends for the future.


The importance of Data Visualization arises because our human brain required processed data to understand and use. Data is enormously present everywhere but in the raw and assorted format, it has to be transformed into a meaningful, processed, and organized way to bring out value and predictions from it. We need data in the visualized form to identify and examine current trends for better decision-making. Visualized data gives a better understanding for businesses and every corner truly relies on it. User-friendly and beautiful visuals are conveyed more accurately and yet less time-consuming. Time is a very important aspect and with the data visualization concept, every data becomes quick and fast for decision making and interpretation.



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Akanksha Samar

Content Strategist | Word Writer | ☔Vivid-Depth-Contrast Speller🌌 | Love for Data 📊 | Artist 🎨 | Nature Lover 🌾| Clinical Thinker 🤓