Improve App Store rating & reviews
App Store rating and reviews could either bring advantage or disadvantage to your app. High rating and reviews will of course prompt more downloads and users. Low rating and reviews, on the other hand will of course prevent users from downloading your apps.
And of course there are edge cases that I am not going to cover here. Again, put yourself in the shoe of a user, would you rather download App A which has 4.8 ratings and over 100+ reviews or App B which has 0 ratings and 0 reviews or App C which has 2.5 ratings and 5 reviews.