Infinite Scroll Vs Pagination in UX Design

Sannan Malik
Geek Culture
Published in
4 min readMar 2, 2022

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When it comes to displaying large sets of data on a website, there are two main options: infinite scroll and pagination. Both have their own advantages and disadvantages, which can make one better suited for a particular website than the other. In this article, we’ll take a look at the pros and cons of both infinite scroll and pagination, so you can decide which is right for your website. But first, let’s take a look at what infinite scroll is.

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What is Infinite Scroll?

Infinite scrolling is a web design technique that displays a long list of content on the page. The user can scroll through the content while they’re on the page and continue to view more articles as they go.

Infinite scrolling was popularized in 2009 by iOS apps such as Twitter and Facebook, but has been around for a long time. iPhone apps have been using this technique since the iPhone’s first iteration in 2007.

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Pros of Infinite Scrolling

  • It’s a great way to engage your visitors.
  • It keeps visitors on the page longer.
  • It keeps visitors on the page longer.

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Sannan Malik
Geek Culture

Writer at different Platforms, Thought expresser at Medium!