IoT analytics and smart energy
How I assessed the UK Electric Vehicle charging market opportunity for a leading service monitoring company for connected devices
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1. Introduction
In this consulting project, I assessed the growth opportunity in the UK Electric Vehicle (EV) charging market for the CEO of a Europe-wide leading service monitoring company for connected devices. I analysed the market opportunities in the UK EV charging market, assessed the customer needs and pain points, and derived potential strategies in the IoT analytics and smart energy market.
The Europe-wide leading service monitoring company for connected devices is a B2B SaaS company providing service monitoring tools for companies deploying IoT devices. The company offer service monitoring, management, and automation for connected devices to transform their customer’s service quality with no-code incident management, performance analytics, and business process automation.
Project plan
The CEO asked me to analyse the viability of the Electric Vehicle charging market in the UK for the service monitoring company, in the context of a potential capital raise next year.
Research methodologies
1. Qualitative Analysis
Objectives. Identify customer needs, pain points and desire for the service monitoring company’s solution
2. Quantitative Analysis
Objectives. Forecast potential revenue opportunity in UK EV charging
2. Qualitative Analysis
Qualitative interviewes
10 semi-structured interviews conducted
