Is VR a Gimmick or the Future of Marketing? An Honest Discussion around VR and it’s Marketing Use

Rijul Singh Malik
Jan 12 · 6 min read

Is VR the future of Marketing ? Or Just a Gimmick

Photo by Vinicius "amnx" Amano on Unsplash

VR may still be an emerging technology, but companies are already trying to figure out how to use it as a marketing tool. It seems like a gimmick, but is it? The jury is still out on whether or not VR is a gimmick, but it’s important to have an open, honest discussion about its potential.
Blog Post: Is VR a gimmick or the Future of Marketing?

What is VR?

Virtual Reality (VR) is a hot topic right now. It’s been a couple of years since the Oculus Rift Kickstarter, and now we’re seeing Facebook buy Oculus Rift for $2 billion. While it may seem like a lot of new companies are getting into VR, the technology has been around since the 1950s and it’s been used in many different industries such as medicine, real estate, chemistry, and even the military. But what is VR? What is it used for? How does it work? And what is it that makes it so special? These are some of the questions I’ll try to answer in this post. But first, let’s talk about what VR really is.

How is VR being used for Marketing Currently?

Virtual Reality has been around for quite some time, but it has really only reached the masses in the last year or so. In fact, the first ever VR headset was created in the 1960s — but it was so clunky and expensive that it was never considered to be of any value. Now, though, VR can be used to create experiences that were never possible before, and now that VR has become more affordable, it is being incorporated into a variety of different industries, including marketing. Virtual Reality (VR) is a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors.

Virtual reality and augmented reality have taken the marketing world by storm. It was predicted that the AR/VR market would reach $150 billion within the next four years or so. Giant companies such as Facebook, Google, and Microsoft are pumping a large amount of money into developing a successful VR headset. However, not everyone is excited about the future of AR. According to many people in the industry, AR/VR is just a gimmick. They argue that it is a waste of time and money and that it is more of a science fiction concept than a real tool for business. It is important to understand that VR is not the same as AR. VR stands for Virtual Reality and is an entirely computer generated environment. AR stands for Augmented Reality and is a mix of the digital and the real world. There is also mixed opinions on what the most effective way to use VR is. Some people believe that the best use is to create a completely digital experience. Others argue that it is better to make a mix of the real world and the computer generated world.

Virtual reality might be the next big thing in video games, but it is also being used to market brands and products in some surprising ways. You’re probably aware of how VR is currently being used in the world of video games. A lot of the major players in the video game industry are using virtual reality in their games. But did you know that VR is also being used to market products and services across industries? That’s right, VR is being used as a marketing tool.

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How is VR being used for Marketing in the Future?

Virtual reality might not be a new concept anymore, but it is still a very exciting one, especially for marketers. The visual impact that virtual reality has on consumers is undeniable. Just the idea of being immersed in a virtual world is enough to make you feel like you’re in a completely different place. With advancements in the technology, it’s no longer the bulky headsets and wires that inhibit the experience. Now, virtual reality is more accessible, portable, and affordable than ever. The question is: how is VR being used for marketing in the future? Virtual Reality Marketing is nothing new. In fact, it’s been around for a while. Marketers have always been looking for ways to enhance their customers experiences. The introduction of virtual reality marketing has allowed brands to do just that. By offering consumers an immersive experience, brands can get their products in front of their customers in a new way. The experience allows customers to explore the product in a way that a simple video or image cannot. Virtual reality marketing is about bringing the product to life. It’s about allowing the consumer to explore it in a way that they could never do in real life.

It’s been around for a while but it has yet to become a household staple in the same way that smartphones and tablets have. One thing’s for sure, virtual reality (VR) is set to be the next big thing. It’s slowly being used in more and more places and there’s a range of different ways that it can be used to market a business. At the moment, the main use for virtual reality is in gaming, but it won’t be long before it’s used in many other places as well.

Is VR a Gimmick or the Future?

The future of marketing lies in different places for different businesses. For some it’s in augmented reality or artificial intelligence. For others it’s in virtual reality. For those of you who are familiar with the term, virtual reality or VR is when you have a headset or other device on and you are experiencing what is called a virtual world. The user can see images from their headset and feel like they are part of that world.

Virtual reality (VR) has been one of the most hyped technologies in the last few years. So much so that many businesses have started developing video gaming applications or ways to do 3D models and simulations. Many businesses are calling it the future of marketing, but is it really? Let’s discuss why you should be using virtual reality and what you can do with it in the future.

Virtual Reality (VR) is a trending topic that has been around for a few years. Many people are familiar with VR, but the meaningful application of VR to marketing is still a mystery. This article is here to help you determine whether or not VR is something you should be investing in for your business. First, a little background. Virtual reality is often referred to as an immersive experience that simulates a real life or imaginary experience. It is a computer-generated simulation of a 3D environment that can be interacted with through special electronic equipment, such as a VR headset. VR includes headsets, but can also be experienced on a 2D screen, such as a phone or tablet.

Virtual Reality (VR) — how much is has changed from the 1980s and how much has it remained the same? When you think about virtual reality (VR) you probably imagine a headset that you strap on and enter a new and exciting world. But that’s not what VR is. At least, not yet. Today, virtual reality is an immersive, engaging experience that provides a level of presence, immersing the individual in a digitally created world. VR is an exciting new way to experience the world, with the potential to transform the way you travel, learn, and more.

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Conclusion —

In our opinion, VR is one of the most exciting innovations that has come about in quite some time and for marketers, it’s an opportunity to get consumers even more engaged with brands than ever before. We’ve seen some marketers already taking advantage of this technology and it should only continue to grow. If you want to know more about VR, feel free to contact us anytime.

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