Know the Future Innovation in E-Commerce|2021

Emma Jhonson
Geek Culture
Published in
6 min readMay 13, 2021


Future innovation in eCommerce business:

Since the establishment of the Internet, the role of technology in eCommerce has been immense. The buying and selling of goods online have been a part of the daily life of everyone. The rapid improvement in gadgets, network connectivity, bid data, and cutting-edge research paves the way for a more interactive relationship between online businesses and consumers.

According to Statista, revenue is projected to show an annual growth rate (CAGR 2021–2025) of 6.29%, resulting in a projected market volume of US$3,477,296m by 2025.

The future of eCommerce is very bright, and with the help of new advancements in technologies, it can light up the eCommerce sector even more than it has right now. And, As per Statista, the user of eCommerce will grow up to $4,913.9m by 2025.

Let us check some major technologies that can grow the business of eCommerce even more:

Recommendation of Products:

Image Source: Google

Every individual has their unique taste of buying things, and they always fill their wishlists with the good that they want to buy in the future. By implementing this technology in your eCommerce business, you can easily generate revenue business more than you expected.

Through many implementations of different campaigns, you can enhance conversion rates, repeat customers, revenue and purchases, reduce bounce rates and abandoned carts.

When making product recommendations, you must continue to analyze your performance and adapt based on your customers’ behavior.

Help of Social Media:

Source: Google

As you all know, how much people are drafting towards the social media and reading stuff there, taking your eCommerce business can easily boost your sale. Brands stay in touch with the customers through social media platforms and give them suggestions.

Facebook and Instagram are prime examples of Social eCommerce, and you can build your brand reputation and sales on these platforms. For creating an eCommerce website built with all trending features, you can hire eCommerce developers and do custom eCommerce development.

As people are suffering from COVID-19, few technologies can reshape eCommerce

Mobile E-Commerce:

According to Statista, Smartphone retail e-commerce sales in the United States are projected to surpass 432 billion U.S. dollars in 2021, up from 148 billion U.S. dollars in 2018

Due to the rise in Mobile devices, it makes beneficial for every eCommerce website to make it mobile-friendly. During the holiday sales, most buys come from mobile, and it helps the buyers purchase things from anywhere and anytime in the world.

Some people spend some time on the eCommerce site from their mobile to choose before buying the item. The new generation likes to do shopping from their mobile phones compared to the older generation, which is why your eCommerce business should be fully optimized for mobile phones with the online store.

Doing this can improve your business and expand your Audience by a better margin. To apply this technique to your eCommerce website, you can go for custom eCommerce development as many top eCommerce platforms do so.

COVID-19 has changed the entire eCommerce market. People are going online and believing in cashless payments with the help of M-Commerce.

Introduction of Chatbots in eCommerce:

Many companies have already started using chatbots on their websites like; the education industry, food delivery websites, or apps are making the most of it. Similarly, the use of Chatbots can boost the e-commerce business.

Chatbots help users keep their interest until they find what they are really looking for, as sometimes users cannot find out, and they also help to buy the item with just a few clicks.

To make chatbots applicable to your websites, choose the eCommerce development solution and grow your business to a new height.

BlockChain — New Security and Payment Method:

E-commerce is one of the industries that is changing due to the revolutionary use of blockchain technology.

With the future of e-commerce growth, some side effects are likely. There are trust issues, slow transactions, higher fees and policies, and digital data ownership. With its concept of a genuine and distributed ledger of all digital transactions, blockchain helps build trust in online payments. It also excludes fraud and provides a new payment method with the help of cryptocurrencies (Bitcoin, Ripple, Ethereum…)

For example, Amazon has policies for registered retailers. They minimize contact with their consumers as they can only send a follow-up email. Amazon employs its customer service that is unfamiliar with merchant products. Consequently, this reduces the credibility of retailers and results in a higher cost to the customer.

The notion of transactions using digital assets eliminates the need for a third party. Additionally, these transactions are faster, and fees are lowered for both consumers and retailers. All information entered on a blockchain is saved there indefinitely. This means that no matter how many times an asset is sold or repurchased, the transaction history always remains. This can go a long way towards eliminating fraud and increasing transparency.

Voice searches:

Source: Google

Voice searches are getting a lot of popularity after the arrival of Apples Siri, Google Now, Alexa from Amazon, Cortana from Microsoft, which also embedded NLP technology. This technology can help in ordering the god directly from the eCommerce store; for example, you can order any good from Amazon through Alexa without delay.

It can improve the business of eCommerce to become more as according to global market insights, the smart speaker market size was above 4.5 billion in 2017 and is predicted to exhibit a 20% CAGR from 2018 to 2024. The global industry shipments will pass 500 million units by 2024.

Few benefits of using Voice search are:

  1. Easy to use and review
  2. Offer personalized experience
  3. Very much time-efficient

For adopting this feature on your eCommerce website, you can go for custom eCommerce development from a reputed company.

AI in e-Commerce:

Artificial intelligence and machine learning help shoppers have an automated and personalized shopping experience. AI and ML accumulate data from consumers and try to give them recommendations based on their scanned articles.

It helps the buyer decide to buy an item more precisely as it shows much of its variant to the buyer with different specifications or color options. The recommendation will be different for each person due to their preferred choices.

Artificial Intelligence and Machine Learning can help in analyzing the customer comments and

All the recent eCommerce trends like AI/ML, Chatbots, voice search, and much more help the eCommerce business boost.


With the Future eCommerce innovation, there will be a boom in the eCommerce market, and the online business will grow more and more with the time span.

The recent development in technologies like 5G is reshaping the eCommerce business, which will help many retailers and consumers to sell and buy quality goods.

Many companies have already started using these technologies in their eCommerce websites, and if you are planning to beat them out, then you need to be very good with the features and inbuilt technologies. You can take eCommerce development services from an eCommerce website development company.



Emma Jhonson
Geek Culture

I am a technical expert, a passionate writer, and a seasoned IT professional for the last 5 years at