Measuring Impact — Understand all about Sample Sizes!
The What? The Why? The How to? .. of everything related to Sample Sizes to design and set up your studies for successful evaluations.
Today’s world is full of interventions — Some are welcomed while some feel uncalled-for, some may be very apparent while some remain hidden, some may be marketing-focused and some are centered around product improvement.
The truth is that businesses are trying harder than ever before to improve our engagement with their products and brands and to accomplish this, running lots and lots of interventions daily.
Intervention — Any activity that causes disruption, deviation, or change from the norm, introduced by a business, to alter the customer experience.
For example; an email to encourage sign-up, discount coupons delivered to your doorstep, brand messages seen while browsing etc. are some of the interventions that are easily observable. Others like; a change in click button’s shape or colour or size are the non-apparent ones.
Measuring Interventions.
Across these businesses, there are armies of data scientists or data analysts who are tasked to measure the impact of these ‘interventions’. One…
