Predicting the Perfect Media Mix with PyCaret

Marcello Dichiera
Geek Culture
Published in
10 min readFeb 9, 2023

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A step-by-step guide to building a media mix model using PyCaret

Photo by Eleni Afiontzi on Unsplash

Unleashing the Power of Automated Machine Learning for Effective Advertising Campaigns

Introduction

In this project I am going to share my experience of building a media mix model using PyCaret. PyCaret is an open source, low-code machine learning library in

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Marcello Dichiera
Geek Culture

I am an experienced data driven and business leader with over 10 years of experience in the field.