Reverse ETL and 3 Non-Obvious Questions Analytics Teams Can Ask to Help Users Become Data-Driven

(A salesperson in his workflow. Photo by rafzin p on Unsplash)

Reverse ETL is just another buzzword, and yet the idea behind it has been a game changer for me as a data engineer & data product manager for making users more data-driven.

Reverse ETL means taking data from your centralized data warehouse or data lake and pushing it out into other systems. While the…