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Roadmap to Success: How to launch a successful software product

Photo by Austin Distel on Unsplash

What is a Software Product?

Benefits of having your own software product

Tips to launch a successful software product:

Research your market and competition

Reacquaint your team with your user and buyer personas.

Remind yourselves about the “why” behind your product.

Prepare yourself for growth and more users

  • Start marketing early. Create a website with an email list, post on social media sites, and use Google Adwords or Facebook Ads.
  • Prepare yourself for success by setting up analytics beforehand so that you can track your key metrics like session duration and conversion rate.
  • Know the best time of day for your target audience so that you can schedule the release for when people are most likely using it. Make sure to have enough server space if you anticipate a lot of traffic on release day and make sure all pages load quickly without any crashes.
  • Consider hosting your app in the cloud rather than relying on physical hardware because it allows scaling as needed. You should also create an FAQ page with instructions on how to get started using the application.
  • Always test new features out in beta first. Let beta testers give feedback before making changes to all users’ experiences — this way you’ll avoid potential backlash and save time!
  • When planning upgrades, consider whether there are any back-end improvements or optimizations that could be made while still maintaining compatibility with old data formats

Make sure you have the right tool to build your roadmap.

  • Research your target market — Determine your target audience and their needs.
  • Choose the best time to launch — Pick an optimal time for launching your product, like when you’re releasing new features or when there is a lack of competing products on the market.
  • Start with two versions of your roadmap — Identify two versions of your roadmap that are relevant to where you want to go in the future. Version one should be short-term while version two should be long-term (1–3 years). Choose which set of goals will help you achieve success quicker.
  • Build prototypes — Prototype early and often throughout the process to make sure that your ideas will work before developing them into full-fledged projects. Find out which prototyping tools work best for each phase by searching online for articles and blog posts about prototyping.
  • Involve stakeholders — Get input from others who are involved in this project or initiative at all phases of the process, so that everyone has ownership over it. To do this successfully, consider using tools like management dashboards, project management tools, surveys, etc., so everyone knows how far along the process is at any given time.

Keep your roadmap’s contents brief, high-level, and jargon-free.

Create a timeline for your product launch plan.

  • One month before launch — Finalize business plan and figure out how you’re going to get your product out into the world.
  • Two weeks before launch — Update website with new information about the product. Create an FAQ page with common questions about your product and its features.
  • One week before launch — Send a press release about your product’s release date. Announce it on social media channels like Twitter, Facebook, and LinkedIn.

Use roadmap swimlanes to divide responsibilities.

Build in a review process and timeframe for each initiative.

Include the product metrics you’ll be monitoring post-launch.

Incorporate feedback methods into your product launch plan

Regularly review your product launch plan

  • Maintain an updated list of target customers and their contact information
  • Review your product’s pricing structure and update as needed
  • Plan out your marketing campaign in detail, mapping out what you’ll do at every stage
  • What will you do if the product doesn’t perform up to expectations?




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Lena Charles

Every once in a while, a new technology, an old problem, and a big idea turn into an innovation.