Samsung Takes the Market by Surprise with Its QD-OLED TVs
The Koreans go from stealth mode to general availability in a few weeks — so what’s the good news and the bad news?
Never let it be said that the consumer electronics industry is boring or predictable: despite all the Web leaks, all the inside information and the speculation, all the carefully tuned PR machines tech companies rely on, there’s still room for big surprises and one just like that is happening right now. Samsung — the world’s most popular TV manufacturer by sales volume and one of the driving forces of the TV set industry as a whole — had left people scratching their heads at the beginning of the year, during CES 2022, when it made clear that it’s got a new display technology in its hands, QD-OLED, and then… just let Sony be the first to announce its own TVs based on that tech, using Samsung’s very own panels. Samsung uttered not a word about its own QD-OLED TV models, not even a hint as to when it planned to unveil them, leading to wild speculation as to why.
Well, now we may know why: the Koreans might have planned to depend on the element of surprise all along, as they just announced that their QD-OLED TV set, the Samsung S95B OLED series, will be available in late April or early May in the US and Europe for way less money than…
