Geek Culture
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Geek Culture

Small business organization

The new org chart for e-commerce businesses

Teams over a chain of command

Breaking down the chart

Team structures are in, and traditional top-down command chains are going out of vogue, but there still needs to be some sort of overarching structure to make sure the business model runs smoothly. The specifics will depend on each individual brand, context, and vision, but I like to think of the ideal modern structure in two parts of a natural functioning hierarchy.



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Eddie Porrello

Director of Product at Amber Engine, a software company whose PIM software gets sellers and brands to online marketplaces in weeks instead of months