The Novelty Effect: An Important Factor to Be Aware of When Running A/B Tests

Ben Staples
Geek Culture
Published in
6 min readMar 11, 2021

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Photo by Bill Oxford on Unsplash

Originally published on www.Ben-Staples.com

Last week, I wrote an article running through a framework product managers can use to gain more confidence in the success of their feature without building the actual functionality behind it. This is an incredible game-changing concept for any Product Manager looking to move faster and get…

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Ben Staples
Geek Culture

Ben Staples has over 7 years of product management and PMM eCommerce experience from at Nordstrom, Trunk Club, and Vistaprint . Currently based in Chicago IL