The Paradox of Desire: Why We Resist What We Need and Crave What We Don't

Akhil Mallepally
Geek Culture
Published in
3 min readApr 26, 2023

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As humans, we often find ourselves caught in a paradox of desire: we resist what we need and crave what we don’t. This tendency can lead to self-sabotage, preventing us from reaching our full potential and living fulfilling lives. However, by understanding the psychology behind this paradox, we can learn to overcome it and make positive changes in our lives.

The Paradox of Desire: A Psychological Perspective

From a psychological perspective, the paradox of desire can be explained by the interplay of two different systems in our brain: the limbic system and the prefrontal cortex.

The limbic system is responsible for our emotions and immediate desires, while the prefrontal cortex is responsible for higher-order thinking and decision-making. When we encounter something that satisfies our immediate desires or provides a sense of comfort or familiarity, our limbic system is activated, and we may feel a strong emotional attachment to it. This emotional attachment can be so strong that it overrides our prefrontal cortex’s more rational decision-making processes.

On the other hand, when we encounter something that we know intellectually is good for us but may not align with our current desires or emotions, our prefrontal cortex is activated, and we may feel a sense of resistance or even aversion to it. This resistance can be so strong that it prevents us from making positive changes in our lives.

The Consequences of the Paradox of Desire

The consequences of the paradox of desire can be significant. When we resist what we need and crave what we don’t, we may find ourselves in situations where we are unable to achieve our goals or live fulfilling lives. We may engage in self-sabotage, making choices that are harmful or counterproductive in the long run.

For example, someone who knows that they need to exercise regularly for their health may resist doing so because it feels uncomfortable or unpleasant in the moment. Instead, they may engage in activities that provide immediate gratification, such as watching TV or scrolling through social media, even though these activities do not contribute to their long-term well-being.

Similarly, someone who craves attention and validation from others may seek it out through unhealthy means, such as engaging in risky behaviors or engaging in toxic relationships. These behaviors may provide a temporary sense of satisfaction, but ultimately lead to negative consequences.

Overcoming the Paradox of Desire

To overcome the paradox of desire, it’s important to cultivate a greater awareness of our thoughts, emotions, and desires. By becoming more mindful of our internal processes, we can begin to recognize when our limbic system is driving our behavior and make more conscious, rational decisions.

Additionally, by setting clear goals and creating a plan of action, we can help our prefrontal cortex override our limbic system and make positive changes in our lives, even when they may not feel immediately satisfying or comfortable. For example, someone who wants to start exercising regularly may set a specific goal, such as going for a 20-minute walk every day, and create a plan to achieve that goal, such as scheduling the walk at the same time every day and finding a walking buddy for accountability.

In conclusion, the paradox of desire is a common phenomenon that can prevent us from living fulfilling lives. By understanding the psychology behind this paradox and taking conscious steps to overcome it, we can break free from self-sabotaging patterns and make positive changes in our lives.

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