The Route To An Apple Metaverse?

Dr Stuart Woolley
Geek Culture
Published in
5 min readSep 14, 2021

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Some companies’ ideas are appalling, but others are far closer than you think.

Photo by Lucas Gouvêa on Unsplash

Video conferencing absolutely sucks, no matter how you try to spin it.

Software implementations currently available are a pitiful range of proprietary incompatible monstrosities that suffer from endless feature bloat, haphazard bug-ridden lethargic cross-platform implementations, and never ending privacy issues.

Bearing that in mind, it’s frankly farcical that any company could suggest that a Comic Sans style metaverse with overbearing nightmarish cartoon avatars are the way forward. Let’s not even consider the privacy implications of having certain companies in charge of even more of your private data¹.

Yet, the dream of people interacting with each other in real time — in a suitable resolution and low latency — remains an aspirational dream of many, if not just those looking to make a quick buck selling off as much of your private details as possible.

Tonight when I was watching another one of Apple’s video-only presentations a thought struck me when watching the Apple Fitness upgrades.

I genuinely believe that Apple is much closer than anyone thinks to a serious metaverse implementation and it may be the ‘One More Thing’ sooner than we all think.

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Dr Stuart Woolley
Geek Culture

Worries about the future. Way too involved with software. Likes coffee, maths, and . Would prefer to be in academia. SpaceX, X, and Overwatch fan.