Top 5 Effective Ways to Measure Brand Awareness to Boost Your Business
“I’m an iPhone person” — you would’ve surely heard this from one of your mates around you. Certainly, the buzz to get the “Brand Tag” amongst consumers has paved the way & elevated the importance for marketers to run more energetically in the race.
Therefore, technically it is the efforts every marketer puts to spread brand awareness today and make your merchandise get the highest spot in the market.
Let us aid you to pack information about
- What is Brand Awareness?
- 5 Ultimate Tips for Measuring Brand Awareness
- The Bottom Line
What is Brand Awareness?
Brand awareness is as the definition itself makes you pick- it is about how much the audience is aware of your brand & also the ability to recognize it. Initially, like the books of marketing speak the early stages of business lay down the foundation for spreading awareness of your brand.
Now, how does measuring & enhancing brand awareness matter? Well! Improved brand awareness can do wonders & give your marketing strategies the right push it needs. It helps you get the most out of your advertisement campaigns such as increased customer acquisition, building a brand persona, elevating retention, and thus solidifying your name in the business.
5 Ultimate Tips for Measuring Brand Awareness
It is no point of doubt that a well-gauged brand awareness allows businesses to explore the dynamics of success. It lets you experience enhanced trust amongst the consumers, creates an association, and builds more treasured brand equity. Here are the crucial KPIs & metrics to measure brand awareness listed below that will help you gather worthy pieces of information you have been looking for.
- Create a personal connect
Do you simply connect with a person in the first meeting? Or does knowing them & getting familiar with their things push you to connect with them more often? A similar personal touch has to be added here that humanizes your brand & allows your spectators to look up to the brand & deal with it in a more improvised manner. This way you can measure in what ways people are aware of your features.
2. Storyline every strategy
You know whether it is a campaign or a regular update about the business- creating it all through a tale that defines you and evolves the plot around energetic marketing tactics. Certainly, a narrative allows the consumers to know how you have gained the space you are currently in. So, letting them know about your roots is one of the strongest means to build a connection. It helps you derive an idea about what exactly people know about you other than the regular product features.
3. Analyse the traffic
One of the key components that almost every marketer misses out on is the analysis of the traffic. Certainly, the central metric that inclines to measure brand awareness is through what amount of audience has knocked on your brand door over the campaigns you run.
Moreover, it assists you to examine the direct and net-new traffic i.e., the number of new spectators visiting your website. Additionally, it also directs you to see and compare the number of upsurges in the stream of traffic coming to your website.
4. See the branded search measurements
Another point of measuring how much the audience recognizes your brand is through the brand-oriented search they do. Just the way we all are audiences for some or the other merchandise, thus, it is one of the definite things we’ve done to search for anything without any URL & simply click on the search button after incorporating the brand name. Thus, this activity of searching through brand names is a major achievement for brands.
5. Social Media Metrics
An active social media handle that delivers you immense returns in terms of engagement is like the cherry on the cake. It is no point of doubt that social space is the place to spread the brand name through word-of-mouth and allow you to enjoy more authentic associates in the long run.
Thus, analyzing metrics for brand awareness on social media depending on your industry type gives a crisp idea about the resonating & behavioral aspects of the spectators.
To The Bottom Line
Measuring brand awareness to enhance & elevate your business presence in the industry is not a soft goal. Thus, from running campaigns to analyzing the audience moves from every sphere in your marketing mechanisms is essential to monitor the increase/decrease in brand awareness.
