User-Centered Design and Why It Is Important
When we design any product, it’s always important to understand who and how people will use it. Without understanding this, there is a high chance of your product will miserably fail. Because if you fail to understand your target audience, chances are you will end up creating the wrong solution for them.
“People ignore design that ignores people” is a famous quote by Frank Chimero. And this quote perfectly summarizes the importance of user-centered design.
If companies follow the UCD practices in their design process like considering the User First and Focus on the User Needs products outcome will be successful and meet aligned with user expectations.
In this article, we will discuss User-Centered Design, the UX process, and its importance.
What is User-Centered Design (UCD)?
UCD is an iterative design process in which designers focus on the users and their needs in each phase of the design process. It considers the user’s story, emotions, and the insights you have gathered about the user.
Satisfying your user’s needs and every design decision is evaluated in the context of whether it delivers value to the users. The user-centered design gives you adding a potential impact to your products.
UX Design Process
A design process defines every designer's journey to solve pain points to understand how the user experiences the product.
Your process will depend on the type of product you’re designing. Different projects require different approaches.
Basically, the process has seven stages: Empathize, Define, Ideate, Prototype, Design, Test, and Launch.
Most design processes originate from this concept.
Note: Keep in mind every UX Design process can be unique to your business and products.
Why UX Design is important for consumer and business
- The user experience is how the person the user feels about interacting with or experiencing a product.
- User experience is about improving usability or making something easier to use. This means that the design, structure, and purposes of the product are clear to everyone.
- User experience is also about making things enjoyable to use, which creates a positive connection between the user and the product. As humans want products that are useful.
Basically, when people like a product, they use that product a lot and they recommend it to their friends, and more people using the product means better business for the company.
When it comes to UX Design & Process, no matter what process you follow, the goal of each design process is the same to create a great product for your users.