What I learned from Simon Wardley’s Book (Part 1)

Dana Levine
Jul 5 · 5 min read

I recently finished reading Simon Wardley’s book, which describes a novel mapping technique that he invented. As it was pretty dense and took me a long time to get through, I’m going to describe what I got out of it, both as a way to jog my memory and to hopefully offer value to others.

The first question Wardley answers is, Why do you need maps in the first place? Simon Wardley created his first map when he was an executive at Fotango, a photo sharing startup that had been acquired by Canon and was at that time running as an independent a…