What Is A/B Testing in UI/UX and Software? | Definitions and Examples

Original photo by Ashley Batz on Unsplash

In this article, we’ll go over a high-level overview of what exactly A/B testing is. The scope of this article will be mostly in defining A/B testing as well as giving some examples to really drive the definition home. We’ll leave the more sophisticated design and thought processes that go into it in major depth for another article.