Why developer productivity shouldn’t be measured

Not by hours, not by money, not by completed projects

Ari Joury, PhD
Geek Culture

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A blue monster looking frustrated with a chalk in the one hand and some numbers in chalk behind it, and a clock in the other hand
Productivity metrics are difficult to handle for many developers.

RRecall the last time you scrolled through your Medium feed. How many stories were about productivity?

If you’re anything like the average Medium reader, there probably quite a few articles in that category. It doesn’t take a massive search to stumble upon the next…

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Ari Joury, PhD
Geek Culture

Founder of Wangari. Sustainable finance & ESG-financial modeling. Get all articles 3 days in advance: https://wangari.substack.com