Capital: Investment in the Future

It took a half-century after Gutenberg’s invention of the press for the book to take on the form we…

A Note on Journalism Education

These three areas of exploration — relationships, forms, and models — play themselves out in the…

Metrics

We get what we measure and we are measuring the wrong things in media. Our old, mass-media metrics of reach and frequency — translated into…

The Link Economy and Creditright

There have long been two creations of value in media: the creation of content, yes, but also the…

Patronage

So far, we have examined direct revenue from users as a matter of access and ownership: a copyright-era model. And we have dealt in one…

Paywalls

If doomsday does come, who will pay for news? Someone has to, right? Who else will pay then but its consumers, yes? Isn’t that the common…

Native Advertising: Fiend or Foe?

Note that I have come this far in a discussion of advertising without addressing what is lately seen…

Advertising, the Myth of Mass Media, and the Relationship Strategy