BBCo Studios & Helios Interactive Technology merge to create Gen City Labs!
Update! 6/30/23: Adding some additional details.
Gen City Labs is a leading creative experience studio, collaborating with brands and agencies to bring their visions to life across live and virtual channels. Our team of experts leverage the latest technologies to create showstopping storytelling within interactive pop-ups, activations, tradeshow booths, and more.
GCL is the trusted partner of choice for Fortune 500 brands and global agencies. With our proven track record in crafting immersive and interactive programs, we empower brands to achieve their most critical priorities with their target customers, fostering lasting connections and driving business growth.
Familiar Faces
Many of our team members, including leadership, engineers, producers, and developers worked together at Helios Interactive Technology before the formation of Gen City Labs. With years of experience collaborating, innovating, and delivering immersive experiences to clients, rest assured that Gen City Labs is a new name with expanded expertise.
In short: The gang is back together. 😉
Get in touch: info@gencitylabs.io
Now, on to the original story:
When Non-Fungible Heroes and Boring Bananas Co. formed last year, the name NFHeroes, LLC was chosen to represent the brand as a whole, inclusive of BBCo Studios as a services division to compliment the NFT brands. A year later, we’ve evolved our brand & strategy, and we’re pleased to debut our new parent organization: Gen City Labs.
Rooted in creativity and experimentation, Gen City Labs mirrors the meta-themes of Non-Fungible Heroes as we bring to life Web3 products and strategy. It’s a nod to the storytelling and community that make Web3 dynamic and inclusive: the community that created Genesis City for the Non-Fungible Heroes. It illustrates us as a beacon for Web2 brands entering web3, and lays the groundwork for a new platform our developers are building.
Tomorrow, we’ll share some more on the significance of this strategy from Shaman, and we can’t wait to show you the top-secret plans we’ve been generating behind the scenes.
Be sure to follow us where ever you like to receive updates:
Twitter: @gencitylabs
LinkedIn: Gen City Labs
Medium: medium.com/gencitylabs
Website: gencitylabs.io
Huge credit on this rebrand is due to this powerhouse team of creatives: Laurel B, Suspenser, Me4twaffle, Koa General, Shaman and Din Duarte.
