How AI is Revolutionizing Events and Marketing: Unleashing the Power of ACTIVAD3
The Dawn of a New Era in Events and Marketing
Welcome to the future of events and marketing, where Artificial Intelligence (AI) isn’t just a buzzword but a game-changing ally. As we dive into the world of AI, let’s unravel the acronym “ACTIVAD3,” a term I coined to encapsulate the excitement and potential I see in the tools coming to the market, and the underlying framework that’s transforming our approach to events and marketing.
Audio Magic with AI
Imagine a brand activation where the host is an AI-generated version of a renowned personality, speaking in their voice, engaging with the audience in real-time. AI’s ability to recreate audio using short speech samples brings this scenario to life, offering a personalized and immersive experience that goes beyond traditional event boundaries. Activations crafted around this technology can span in-person installations as well as virtual experiences that provide extended global reach.
Coding with AI: Making Tech Accessible
While we always love and appreciate our technical teams, there are times when marketers are left on their own to solve technical issues and get their hands dirty. It’s a really empowering moment though: with AI, even those with minimal technical knowledge can venture into the world of app and website development. AI makes it cheaper, faster, and more accessible, breaking down the walls that once confined creativity.
Check out this overview by YouTube creator Mayara Sousa for how she was able to launch a quick website using ChatGPT:
Text Generation: Crafting Personalized Experiences
AI’s skills for text generation is a goldmine for content marketers and brand leaders, and that same power can be harnessed for personalization. From creating detailed travel itineraries to personalized event agendas, AI can craft content that resonates deeply with your audience, ensuring every communication is tailored and impactful.
Imagery Reimagined
AI’s ability to generate stunning visuals is revolutionizing how we create pitches and proposals. With tools like Midjourney, Ideogram (Free!), Canva and Adobe’s AI integration, marketers and event planners can produce captivating imagery from simple text inputs, elevating the visual storytelling game.
Let’s say you need to persuade a sponsor to consider some new, exclusive opportunities at your event. You want to send a proposal with 3 options, but since the sponsorships are new, you don’t have supporting image to illustrate the branding and lead generation opportunities. With practice, you can get quick filler images that level up your pitch.
Need help getting started? Check out this tutorial from Zapier.
Video Content: The AI Edge
In an era where video content reigns supreme, AI is your secret weapon. From editing existing footage to creating new, engaging video content, AI ensures that your message is not just heard but visually compelling, catering to the ever-decreasing attention spans of modern audiences.
For simple tasks like supplemental B-roll for social content, check out the Canva Magic Media app. Need a crowd shot of a festival? Check out this example, generated in less than 3 minutes:
Avatars: Bridging Real and Virtual Worlds
The rise of virtual events and the metaverse calls for innovative engagement tools. AI-generated avatars offer a unique way to interact with audiences, creating personalized and memorable experiences that blur the lines between the real and virtual worlds.
Haven’t created your own avatar yet? Get started with Ready Player Me, an interoperable tool that means your one avatar can be used on a number of platforms. While you’re at it, discover the “Avatar Economy.”
Data Analysis: AI’s Analytical Prowess
Data drives decisions, and AI is the new analyst. Whether it’s understanding attendee behavior, forecasting event turnout, or analyzing market trends, AI provides insights that are both deep and actionable, enabling data-driven strategies that hit the mark every time.
New tools to tackle challenges like this are popping up every day, but if you want to just do a little exploration, Chat GPT can be a good starting point. Check out this piece from Charter that provides a comprehensive view of what kind of insights Chat GPT can provide as of Nov. 2023.
3D Modeling: From Flat to Fabulous
The ability of AI to transform 2D images into 3D models is nothing short of magical. This feature opens up a realm of possibilities for event designers and marketers, from creating realistic prototypes to virtual event spaces that captivate and engage.
Imagine taking a video during a site visit & being able to turn it into a 3d environment for design and fabrication plans. This large scale reconstruction is being explored by companies like Nvidia through one of Time’s best inventions of 2023, Neuralangelo.
Embracing AI: Not a Replacement, but a Partner
As we explore the vast potentials of AI in events and marketing, remember that AI is not here to replace us. Instead, it’s a tool to enhance our creativity and efficiency, allowing us to focus on what humans do best — innovate, connect, and create meaningful experiences. There’s a million more applications out there- from slide creation to resume refining — and each one can make a big project a little less daunting.
AI isn’t taking your job, it’s taking your most tedious tasks.
The Future is Now: Are You Ready to ACTIVAD3?
The emergence of AI in events and marketing isn’t just an advancement; it’s a revolution. I’m excited about this new era, and I think the question isn’t whether we will adapt to AI, but how quickly brands can embrace it to transform our interactive experiences.
Are you ready to propel your events and marketing into the future? Let’s chat and see what technologies can level up your brand experiences.
Summary: ACTIVAD3
Audio: AI’s capability to recreate audio, including conversations, using a short speech sample.
Code: The role of AI in developing code, making technology projects more accessible, easier, and cheaper.
Text: AI’s ability to generate detailed text based on personalized data.
Image: Using AI for creating images, particularly in pitches and proposals, to enhance visual appeal.
Video: AI’s use in video creation, from editing existing videos to generating new content, including voiceovers.
Avatars: AI’s proficiency in creating avatars for immersive experiences, useful in virtual spaces and metaverse applications.
Data: AI’s efficiency in analyzing and generating large datasets, aiding in planning and forecasting.
3D Models: AI’s ability to create 3D models from 2D images, aiding in design and conceptualization.
Join Us For Our Next Livestream
Every other week we share our passion for marketing, events, technology and innovation in our casual livestream series, Gen City Labs Live. Joining us this week is Ron Graham, a seasoned executive with a forte in driving high growth and profitability. His expertise spans strategy, sales, marketing, and corporate development across various industries. As a former EVP of Business Development at Freeman and an MBA holder from Northwestern University, Ron is a recognized leader and founding member of the World Experience Organization. His vision for event trends and audience engagement has made him a respected figure in the experience economy, currently steering initiatives at Willwork Global Event Services.
About Gen City Labs: We’re a creative technology studio, crafting interactive experiences that captivate audiences and drive brand engagement. We collaborate with brands and agencies to bring their visions to life across both live and virtual channels. Our team of experts leverage the latest technologies to create showstopping storytelling within interactive pop-ups, activations, tradeshow booths, innovation centers and more. GCL is the trusted partner of choice for Fortune 500 brands and global agencies.
If you’re interested in learning more, get in touch at info@gencitylabs.io.
