ICYMI: Building Powerful Communities Through Events & Brand Narratives
Last week the brilliant
joined the Gen City Labs Live series to explore event planning, community building, brand growth, and the spirit of learning. Through her role as Executive Vice President of ’s and VeeCon, as well as her previous experiences with MLS, Under Armor, ESPN and AEG, she shared some inspiring insights that are not to be missed!
Playback the conversation here:
The Heart of Memorable Events: Beyond Just a Gathering
Events are powerful platforms for storytelling, brand building, and forging deep community connections. MyLinh’s journey, from orchestrating ESPN events to shaping the experiential side of VeeFriends, illustrates this beautifully. The essence of her work — creating events that leave lasting impressions and foster genuine connections — resonates deeply with our ethos.
Cultivating Community: The Core of Brand Growth
“Web3 wouldn’t be what it is without its community, in all honesty, it is really the strength of it outside of the technology, right? I’ve learned so much when I first downloaded my Discord, let me tell you that that thing was nonstop.” — MyLinh Chau
One of the standout themes from our conversation was the significance of community in brand growth. Building a brand isn’t just about selling a product or service; it’s about nurturing a community that shares your values and vision. As MyLinh pointed out, whether it’s through engaging events like VeeCon or thoughtful collaborations, the focus is always on bringing people together and offering them value beyond the transactional. The event, when paired with a 365 digital community, creates a platform for growth and inclusion.
“I wish we could talk to all people at all times. But I think we do the best we can with what we have. And I think staying engaged. I mean, I was never on Discord. Now. I’m on Discord all the time reading it all the time. I’m paying attention to Twitter, doing more talks like this. I think that’s kind of for us how we stay engaged with our community.” — MyLinh Chau
Entrepreneurship: A Journey of Learning and Adaptation
“Our foundation is in the NFT/Web3 space. We have certainly grown in our short two and a half- almost three years- to really kind of reformed and rebranded ourselves into what we’re calling ourself as a contemporary multimedia company.” — MyLinh Chau
Continuously learning, adapting, and staying ahead of the curve, VeeFriends has broken out of it’s exclusively Web3 identity into events and merchandise. Creating a new category and identity was the only way to strategically evolve the brand and set a course for the future. By continuing to focus on community and creating value, they’re bringing their fans along on this transformation into a contemporary multimedia company. It perfectly mirrors the ethos of founder Gary Vee: pursuing opportunities and trying new things.
A Big Thank You to MyLinh
We can’t express enough gratitude to MyLinh for joining us and sharing her wealth of knowledge. Also, even though we tried our hardest, we couldn’t get her to spill any behind the scenes details about VeeFriends utility or the upcoming VeeCon in August, 2024.
Interested in becoming a guest panelist?
We’re on the lookout for more incredible guests across marketing, events and brand experiences. If you’re at the forefront of event leadership, brand growth, or entrepreneurship and have insights to share with our community, we’d love to hear from you and invite you to join us for a future livestream.
About Gen City Labs:
We’re a creative studio, crafting interactive experiences that captivate audiences and drive engagement. We collaborate with brands and agencies to bring their visions to life across both live and virtual channels. Our team of experts leverage the latest technologies to create showstopping storytelling within interactive pop-ups, activations, flagship retail, tradeshow booths, innovation centers and more. GCL is the trusted partner of choice for Fortune 500 brands and global agencies.
If you’re interested in learning more, get in touch at info@gencitylabs.io.
Follow us on social: LinkedIn, X (Twitter), YouTube, Instagram
