Join our next live broadcast exploring innovation within Executive Briefing Centers!

MK Granados
Gen City Labs
Published in
2 min readJul 24, 2023
Gen City Labs Live: Innovative Experiences for Customers and Prospects — Exploring Engagement at Executive Briefing & Innovation Centers

This Wednesday, we’re live-streaming a can’t-miss conversation exploring the experiences within innovative sales and marketing programs, such as Executive Briefing Centers & Innovation Centers. Leading tech and service providers are investing in physical and virtual spaces that increase conversion, retention, and engagement with their most valuable customers, and in this conversation, we’ll explore the strategies and partnerships required to create these environments.

Joining the Gen City Labs team will be Sid van Wijk of Miro, who turns Miro’s collaborative whiteboard technology into an informative and flexible space for prospects, customers, and team members, as well as Tom Maher, Senior Director of Strategy and Growth at Pinnacle, where he and his team design and build immersive environments and experiences for EBCs, Innovation Centers and similar spaces.

From the basics of EBCs to mastering the art of hybrid experiences for senior leaders, attendees will have the opportunity to pose questions and add their two cents to the broadcast. Sid will share the EBC Flywheel, ensuring the impact of architected experiences across the organization, as well as the art of balancing analog and digital experiences within the center.

Tune in through LinkedIn or YouTube:

See you there!

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MK Granados
Gen City Labs

Cofounder + Marketing - GenCityLabs.com. MBA. Passionate about brand activations, experiential marketing, and sponsorship. Ex-Gartner & ReedPOP.