Toy Fair, Advertising Week and more: Where to Catch GCL This Fall

MK Granados
Gen City Labs
Published in
3 min readSep 22, 2023

We’re set for a busy autumn here at GCL, speaking and creating experiences at a number of upcoming events and conferences. Catch all the details below, and give us a shout if there’s an event that should make the list!

First up: Toy Fair!

We’re returning to Toy Fair this year, now back in person! GCL’s head of marketing, MK Bedosky will be presenting on Saturday, September 30th. You can add the session to your agenda here.

Catch the playback of Shaman’s Toy Fair session last year, co-presenting with (then) 12 year-old Benyamin Ahmed covering the basics of NFTs, digital identity and participation:

Next: Event Planner Expo

On October 12th we’ll be heading back to NYC for Event Planner Expo, headlined by Gary Vee.

Interested in joining us for free at this one?

For Complimentary 1 Day VIP Tickets to the Fireside Chats & vendors at the Metropolitan Pavilion on Thursday, October 12th, use Promo Code: MKCOMP at The Event Planner Expo.

You can also upgrade to a discounted 3–day education, VIP Education, or All Access Tickets with code MK30. (VIP packages include a photo op with Keynote Speaker Gary Vaynerchuk!)

Followed by: D2 (Decentralization Deciphered)

Shaman will be joining Anubhav Mehrotra of Live Nation on stage at D2: Advertising Edition, happening October 16–19 in NYC. “Tokenizing Fandom & Brandom with Web3” will be at 1:30pm on Tuesday, October 17.

Open to all Pass Holders of Advertising Week, the Web3 Lounge Presented by D2 hosts four days of Web3 programming including brand case study discussions and intimate fireside chats in the D2 Lounge, alongside supplier led activations to help brands learn.

Join in at THE PENN DISTRICT, 100 W. 33rd St. & experience the Web3 Beach Club.

The D2 Web3 Beach Club at Advertising Week New York 2023

Ape Fest

Our lips are sealed on this one, but a squad of GCL folks will be in Hong Kong for this legendary event happening November 3–5.

Apefest Hong Kong 2023 art featuring Curtis

EDC Orlando

Following up on EDC Las Vegas and Lollapalooza, our crew will be on site at Electric Daisy Carnival Orlando, November 10–12. We’ll be supporting Live Nation & Coinbase with their blockchain-enabled on-site activations, so don’t miss out.

EDC Orlando 2023 Festival Line Up

Not to mention, you can find us at every Detroit Lions home game this season with this augmented reality photo experience:

Phew.

That was a lot.

See you on the road!

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MK Granados
Gen City Labs

Cofounder + Marketing - GenCityLabs.com. MBA. Passionate about brand activations, experiential marketing, and sponsorship. Ex-Gartner & ReedPOP.