Vote for GCL in the SXSW Panel Picker!

We’re gearing up for SXSW 2024! Please vote for our panel, “The Experience Economy: The Future of Events & Culture” in the Panel Picker by August 20th.

Our panel features Marti Winer of MGM Resorts International, Anubhav Mehrotra of Live Nation Entertainment, and Kim A. of Visa, moderated by Mike Schaiman of Gen City Labs. Through the lens of both B2B and B2C events, we’ll explore strategies for challenging and engaging audiences by leveraging technology, imaginative storytelling, and customer-centric innovation, creating value for attendees at every step of their journey.

Cast your vote here, and preview an introduction to the session by Shaman:

GCL is thrilled to be returning to SXSW this year, supporting global brand with their interactive brand activations. If your brand is hosting an experience at SXSW 2024, please contact us to see if GCL can help you achieve your objectives by leveraging custom technology.

About Gen City Labs:

As a leading creative experience studio, we collaborate with brands and agencies to bring their visions to life across both live and virtual channels. Our team of experts leverages the latest technologies to create showstopping storytelling within interactive pop-ups, activations, tradeshow booths, and more. GCL is the trusted partner of choice for Fortune 500 brands and global agencies.

With our proven track record in crafting immersive and interactive programs, we empower brands to achieve their most critical priorities with their target customers, fostering lasting connections and driving business growth.