“The true story of how Teen Vogue got mad, got woke, and began terrifying men like Donald Trump”

“Much of this is due to Teen Vogue’s editor, Elaine Welteroth, who graduated to the position last May, and Phil Picardi, the magazine’s digital editorial director. Just two years ago, the site’s most-read articles were comprised almost entirely of light celebrity and beauty news (an expose of Taylor Swift’s secret past as an Abercrombie & Fitch model performed particularly well). Today, a quick scan of its Twitter feed reveals pieces about the Dylann Roof verdict and Ohio’s recent abortion ban interspersed with galleries of “2016’s Cutest Celebrity Couples” and a review of Miranda Kerr’s skincare routine. (I clicked; my passion for gender equality is matched only by my abiding interest in dry oils.)…
Magazines for women and girls, ranging from Teen Vogue to Elle and Cosmopolitan, understand that political advocacy and more traditional lifestyle or entertainment coverage are not mutually exclusive. That shift is largely thanks to the rise of the feminist blogosphere…
Almost by accident, the feminist blog movement was training an army of female journalists and editors… Jezebel’s success pushed establishment magazines to change the way they operated. Now there was incontrovertible evidence that women enjoyed being spoken to like intelligent human beings, rather than clothing-obsessed toddlers.”