Canada Health Infoway Looks to Accelerate Health Care System Transformation with New Agency Partnership
Cossette Health to help drive access to care in Canada
TORONTO, August 29, 2018 — Canada Health Infoway (Infoway) announced today that Cossette Health has been selected as the marketing communications agency of record, following a competitive RFP process. The agency has been tasked to develop and execute a multi-year marketing communications strategy to help drive access to care through digital health in Canada.
“Building on the successful launch of PrescribeIT™, Canada’s national e-prescribing service, Infoway’s new ACCESS Health initiative will provide Canadians and their providers with improved access to personal health information and digital health services,” said Shelagh Maloney, Executive Vice President, Canada Health Infoway. “Infoway’s shift from being a strategic investor to being a service provider presents an interesting communications and marketing challenge. Cossette Health has demonstrated a deep understanding of this challenge and a winning approach to solving it.”
The agency will focus on promoting Infoway’s new ACCESS Health program as well as creating a public campaign to engage clinicians and Canadians in meaningful conversations around digital health and health care.
“The health care industry is going through a massive change, accelerated by new technologies and innovations. The fundamental shifts in the ways consumers communicate and access products and services outside health care ultimately influence what they expect when it comes to health care delivery today and in the future,” said Anya Kravets, Vice President, Engagement at Cossette Health. “Through our new partnership with Infoway we have an incredible opportunity to help improve Canadians’ access to digital health information and services, with the ultimate goal of improving health outcomes.”
Work will begin in the summer of 2018 and will involve research, branding and strategic development ahead of a multi-channel market outreach program. Cossette Health will lead the program strategy, creative and solutions’ development and execution, with communications support provided by Citizen Relations and other Vision7 International agency partners.
About Canada Health Infoway
Infoway helps to improve the health of Canadians by working with partners to accelerate the development, adoption and effective use of digital health across Canada. Through our investments, we help deliver better quality and access to care and more efficient delivery of health services for patients and clinicians. Infoway is an independent, not-for-profit organization funded by the federal government.
About Cossette Health
Cossette Health is the digital health care practice within Cossette — Canada’s leading marketing and communications agency. Cossette Health provides integrated communications and digital services to the health industry, while collaborating on and working with new ventures. Cossette Health has domain expertise in health care, strategic know-how, and product development capabilities. For more information, visit www.cossettehealth.com.