The process of mass adopting Web3

Generation Foundation Editer
Generation Foundation
3 min readJan 10, 2023

Although the metaverse industry is still an early market, numerous metaverse platforms have been launched.

However, it is still difficult to find cases where the effectiveness rate occurs on the metaverse platform. To put it simply, there has never been a case where metaverse outperforms online games.

Metaverse, which combines game elements, has not even succeeded in the Web3 market.

Then, what is the process for mass adoption of Web3?

User Experience

Until now, many traditional Web2 companies have boasted huge sales without communicating with customers both online and offline.

However, recently, mainstream customers have increased their online activities than offline, and satisfaction has increased for companies that actively communicate with customers. Therefore, traditional Web2 companies are introducing the Web3 structure, conducting various events online and offline, and striving to strengthen user experience.

Decentralization, freedom, sovereignty

In order to mass adopt Web3, a decentralized structure based on blockchain technology is needed. Digital assets, Digital ID, protocols between platforms, and profit structures are shared and encrypted through blockchain technology.

Multi chain

General consumers have difficulty using Web3 services because the connection with the existing platform is not smooth and the experience is complicated.

The multi chain platform enables Web3 services to connect with various products and platforms, giving consumers more accurate financial control.

About Generation

Generation (GEN) is an interoperable protocol for extending the Web 3.0 ecosystem. GEN intends to actively support the three values of ‘freedom’, ‘sovereignty’, and ‘decentralization’ while composing the Web 3.0 ecosystem. The first ‘freedom’ guarantees ‘freedom’ of expression and the privacy of data by utilizing blockchain. The second ‘sovereignty’ allows users to strengthen and own the ‘data sovereignty’ in the Generation ecosystem in line with the Web 3.0 era and obtain rewards by using it. The third ‘decentralization’ utilizes Generation Protocol to operate decentralized networks and assets. Through these three values, users can experience the true Web 3.0 and become the members of GEN ecosystem.

Why Generation?

GEN utilizes the GEN Protocol to allow projects of various blockchain networks to solve the on-chain scalability trilemma of the blockchain network by utilizing the functions of GEN Protocol and Generation’s products, Pinetree Space and 3 Seconds Club. Participants can expand and complete the Web 3.0 ecosystem with users through fast transaction speed and payment.

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For more information or partnership inquiries, please contact us at contact@gen.foundation.

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