Generation Give

Image By: Tim Azzolini | Edited By: New Degree Press Design Team

Generation Give pulls together various innovative business trends today, influenced by the millennial consumer and employee, into a corporate mission model that companies can emulate to gain access to the profit and impact this new wave of business.

This book is the product of my own mission to dive deeply and quickly into my interest in profitable businesses that give back efficiently and effectively. Throughout this process, I’ve discovered a sense of purpose and direction that I never expected to find this early in my college and professional career.

Below are 10 key takeaways, curated through interviews with professionals working in these business models, extensive research, and my background in engineering and business.

1. The Millennial — More than just a Generation, an Ideology: How do you define the millennial generation when often times we don’t understand what people or group we are actually talking about. There is something deeper than just a the generation, perhaps we’ve created a new ideology. Introducing: millennialism.
2. The Revolution of Vision in Business: The vision of businesses mirrors society’s vision for itself. Today, society is experiencing a shift from short-term thinking to long-term in all aspects from our daily lifestyle to the way we run a business. Read more to understand the major factors behind this shift why businesses that think long-term, succeed.
3. How To Give — Give Work, Create Purpose: How giving has evolved out of innovative models like TOMS “One for One” and how companies have efficiently and effectively brought work and purpose to people’s lives while raking in profits.
4. Recognizing An Underlying Anti-Profit Bias — Directing Profit to Companies Solving Problems: Understand where the millennial anti-profit bias stems from. Learn why mission-based for-profit companies have the unique ability to solve problems that matter to them and their consumer.
5. Corporate Mission Model: A compilation of the essential aspects of a successful mission based for-profit company. Understand the best ways to approach starting your own mission or improving your company’s model.
6. Scale — An Important Concept of the 21st Century: A simple concept but very hard to get right. Why scale matters in the bigger picture of business. Find out the methods behind the companies have scaled their missions to reach millions.
7. Supply Chain Innovation — An Entrepreneurial Industrial Engineer: See how companies like Cotopaxi are stretching their impact to new heights through supply chain innovations and smart partnerships.
8. Impact Investing — The New Venture Capital: A new wave of investing bringing valuable opportunities to social entrepreneurs building companies both big and small.
9. The State of Stories Today — Shaping Your Company’s Mission: Mission is important, but communicating your mission is paramount. What better way than one of the oldest form of communication: stories.
10. 5 Companies That Will Inspire You: You’ll want every company to be like these after reading this and it may even make you want to work for one of these.

Look out for these posts in the coming weeks to learn about my book and the future of business!

More About Myself: Generation Give is my first publication; I look forward to starting my next book soon! Alongside this aspiration, I am currently an Engineering student at the University of Michigan studying Industrial and Operations Engineering and Minoring in Mathematics. I’ve met some of the most inspiring and motivated people during my time here at Michigan through my classes and organizations including Alpha Kappa Psi, CHISL Consulting, Impact Investing Group, and Maize FC Club Soccer. I hope to bring my diverse, yet comprehensive background colored by my passions for math and critical thinking, art and design, business prowess, and leadership to a career that inspires purpose in my life and the lives of others.

Hope you enjoy this blog series! Want more info, here is how to connect with me:

Email: timazz@umich.edu

LinkedIn: https://www.linkedin.com/in/timazzolini/

Instagram: Tim Azzolini

Twitter: @timazzolini