Exploring the Potential of GPT-4: An Overview for Business Users

Gary Cheung
ChatGPT & AI For Business
3 min readJul 12, 2023

OpenAI has unveiled its latest brainchild — GPT-4. Following a soft launch for select development community members and ChatGPT Plus users, it’s now publicly available and sparking some heated debate. Is it genuinely superior to its well-received predecessor, GPT-3.5 (default version of ChatGPT)? Let’s delve into the heart of the matter.

GPT-4, upon examination, appears to dance to a different tune than GPT-3.5. This new version boasts a refined ability to grasp nuanced prompt instructions and returns more human-like responses. To demonstrate, we asked GPT-3.5 and GPT-4 to write a blog about CRISPR, a method of genetic editing in a natural tone. By natural tone- I mean’t in a more casual manner of speech, but this context was not provided to GPT.

Generate Blog From Simple Prompt

Our findings indicate that GPT-4 successfully interpreted the instructions and composed a more informal article. In contrast, GPT-3.5 produced a more formal, encyclopedic-like response, albeit in a slightly relaxed tone. We believe that a more explicit prompt could have potentially elicited a response from GPT- 3.5 that was more akin to what GPT-4 generated without additional prompting. Overall, GPT-4’s output was of superior quality and more in line with the requested task than what was produced by GPT-3.5.

Complex (Legal) Document Analysis

Next, we aimed to compare the document analysis capabilities of GPT-3.5 and GPT-4. To do this, we presented them with a complex, restrictive covenant legal clause, and requested a translation into simple, everyday language.

GPT-4’s explanation stood out with its remarkable detail and natural tone, surpassing the output from 3.5. However, it’s fair to note that both versions touched upon the core content efficiently.

Yet, every rose has its thorns, and GPT-4 is no exception. Its text generation speed lags compared to GPT-3.5, and usage limitations exist, capped at 25 prompts every three hours as of July 8, 2023. Other distinctions come into play with the API version, but that’s a story for another day.

The burning question remains: who stands to benefit the most from this upgrade? Primarily, those who require more natural-sounding text, such as copywriters and marketers. With GPT-4, their work could see a significant decrease in required editing and rewording.

For everyday tasks like creating labels, text analysis, and generating long-form content, GPT 3.5 holds its ground. However, if you’ve found GPT-3.5 to be lacking in quality or depth of analysis, then GPT-4 could be your game-changer. In the copywriting universe, imagine GPT-3.5 as a diligent junior, and GPT-4 as a seasoned professional with added years of experience.

Priced at $20 per month, an upgrade seems a worthwhile investment if it can reduce hours spent editing text or interpreting intricate contracts. We conclude with a strong recommendation for businesses to upgrade to ChatGPT Plus and embrace the opportunities that GPT-4 has to offer.

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Originally published at https://ai-for-business.beehiiv.com.

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Gary Cheung
ChatGPT & AI For Business

Helping Companies Integrate Generative AI (ChatGPT,Midjourney) Into Their Business